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Outdoor

BabyLove Night / Nappies: Living Room


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Mothers have been giving their babies one type of diaper throughout the day.
Insight: Babies who do not get a good night sleep will wake up cranky, moody and unreasonable. The ad shows mothers how a simple wrong decision can create a complicated consequence, not just for the baby, but the whole family as well. The ad raised awareness on the product - a first-in-the-market diaper, specially designed for night use - and convinced moms to affect change and start giving their babies night diapers at night.
Credits Other credits

3D Production: Cue Art / Design

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