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Top 6: October 24th 2012

ACRES: Tools of Destruction

Tools of Destruction
Top 6: October 24th 2012
Most people don't know that Chinese wedding dinners are one of the biggest causes of shark killings. By painting on wedding banquet spoons that shark fin soup is served in, Ogilvy & Mather Singapore told a story of how love often has a twisted and brutal end for sharks, and reminded everyone that they each had a part to play in stopping the shark fin industry.
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2nd Production Company: Studio On Third Ave, Singapore

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