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Rebel Sport - Super 14: Ritual


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Description
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TVC campaign to promote the Rebel Sport Super 14 in New Zealand

Creative Commentary
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Lucky undies, rotating mouthguards, power breakfasts, family 'tabuas' and more. To communicate the idea that The Rebel Sport Super 14 has become a New Zealand ritual, this new spot shows a montage of personal rituals being practiced by iconic players of the series.
Credits Other credits

Offline Editor: Matt Holmes @ Ogilvy

Music: Keith and Cam Ballantyne @ Perceptual Engineering

DOP: Andy Commis

Accounts team: Lisa Moore-Boccaro, Donna Richardson

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