Print ad: Ministry of Cities of Brazil: Doll

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October 12th is known in Brazil as "Children's day."Propeg created a campaign for the Ministry of Cities of Brazil that used the fact that october is the month of children's day to draw attention to the number of children that die due to car accidents in Brazil each day. The idea of the ad is to impact the reader and make him reflect about what can be done to help reduce car accidents.

Category Public interest
URL http://cidades.gov.br
Client Ministry of Cities of Brazil
Agency Propeg Revolution
Country Brazil
Uploaded 29 October, 2012

Credits

Chief Creative Officer
Ana Luisa Almeida
Creative Director
Maurício Passarinho
Art Director
Frederico Vasconscellos
Copywriter
Mauricio Passarinho
Copywriter
Vinicius Lima
Account Director
Adriana Mercandante
Photographer
Bulldog Estudio
Account team
Nathalia Cassia
Account manager
Janaina Almada

Ministry of Cities of Brazil: Doll

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