Print ad: Hovis: Pumpkin

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Hovis has launched a national Halloween-themed advertising campaign promoting the recently relaunched Hovis Seven Seeds loaf. Created by JWT London, the work features the infamous Halloween pumpkin which is in the process of having its seeds removed – something that the pumpkin it is not very happy about. As the Hovis Seven Seeds loaf is baked using pumpkin seeds, the line ‘One of the Seven Seeds’ is used. The aim of the creative is to reinforce the healthy addition and delicious taste and texture of the Seven Seeds loaf. The campaign launched on Tuesday 30th October and the work will run throughout the UK across outdoor and in print media.