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Experiential
BALLANTINE’S: Ballantine's LAI
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Ballantine’s in partnership with Work Club, the digital and social marketing agency, unveils an innovative installation in Amsterdam’s Schiphol Airport that allows travellers to ‘Leave an Impression’ in a stunning visual way.
Created in collaboration with AllOfUs - the multi-disciplinary interactive design consultancy – the installation, ‘Ballantine’s LAI’ operates from the insight that airports strip passengers of their identity, their creativity, and processes them like a number. Ballantine’s LAI works to remind travellers of the power of their creative side by helping them create a unique reflection of themselves, which they can share and ‘Leave an Impression’ on others. Peter Moore, Ballantine’s brand director says: “This has been a really exciting creative project working with our Pernod Ricard Travel Retail Europe team. This experience will inspire our consumers to express their creativity. It is the first digital initiative we have undertaken in Duty free”
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