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Mammoth Modern Insulation: First Choice

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Sugar & Partners New Zealand introduce a new brand and retail campaign for Mammoth Modern Insulation.As well as keeping homes warmer, the campaign reveals that this is modern isolation - made from polyester fibers that, unlike its competitors, are safe and easy to handle.The ads also demonstrate how Mammoth's flexibility means it can be installed in roofs, ceiling and under floors, which is unique.Drawing on the worldwide 'Cat Memes' phenomenon, a 45" TVC introduces a warmth-loving cat named Nikolai, who dislikes the cold and his servant owners.
Credits Other credits

Managing Director: Sonya Berrigan

Group Account Director: Jamie McLean

Senior Account Manager: Campbell McLean

DOP: Ari Wegner

Editor: Michael Lonsdale

Offline/Online Post Production: Blockhead

Audio Post Production: Liquid Studios

Sound Engineer: Craig Matuschka

Animal Trainer: Caroline Girdlestone

Nikolai the Cat: Koko

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