TV ad: ANZ Bank: More

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The final stage of the campaign to launch the new ANZ, following the coming together of the ANZ and National Bank brands, is entering the market, via WhybinTBWA, Auckland.

The campaign has had three phases: farewell to the National Bank brand, the union of the two brands with the 'Power of Two' message and now the launch of the new ANZ concentrating on 'More'.

The final phase of this integrated campaign is led by extensive outdoor advertising and a 30 second TVC, which sets out what customers can now expect from the new ANZ - more expertise, more people in more places, more convenience and more smart ways to bank.

Category Finance & insurance
Client ANZ Bank
Agency TBWA New Zealand
Production Filmgraphics
Country New Zealand
Uploaded 19 November, 2012

Credits

Director
David Denneen
Executive Creative Director
Andy Blood
Group Head
Jodi Wilcocks
Creative Group Head
Chris Childerhouse
Creative Group Head
Carl Lough
Agency Producer
Margot Ger
Digital Creative Director
Ross Howard
Account Director
Frith Morrissey
Account Director
Rebecca Verhulst
Senior Account Manager
Amanda Green
Senior Account Manager
Victoria Meo

Other credits

ANZ - Client Credits:

Head of Marketing: Mike Cunnington

Head of Retail Marketing: Matthew Pickering

Senior Marketing Manager: Erin Dudding

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