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EOS Lipbalm: Mint Candy
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EOS has just launched a new print/in-store/digital media campaign to support its Smooth Sphere lip balm. Three print ads, from Juniper Park, Toronto which currently appear in consumer magazines, marry delightful imagery with functional product credentials. As you will see, the EOS Smooth Spheres are placed in artistic situations reminiscent of objects in everyday life (replacing strawberries in desserts, berries in blenders, sweet after-dinner mints, etc) The headline in each ad is “The lip balm that makes you smile.”
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