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GEICO: Behind the Scenes: Introduction

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Since 1999, there have been more than 10 GEICO campaigns featuring the Gecko in over 65 TV commercials and hundreds of radio spots. But never before has the Gecko allowed anyone to see what happens behind the scenes of a TV commercial production where the "magic" happens until now. In The Martin Agency's newest Gecko campaign, aptly titled "Behind the Scenes," fans get to see the Gecko at his on-camera best and then get to take a sneak peak at what goes on backstage too. Roman Coppola directed this series of 30-second spots, debuting over the next few months.

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