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Top 6: December 5th 2012

ALDI: Surfin' Santas

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Top 6: December 5th 2012
Christmas in Australia. There's nothing like it. Sun, fun and Santa....on a surfboard.

In ALDI's first major Christmas campaign via BMF Sydney, a jolly race of fun-loving Surfing Santas hit the waves with a scrumptious ALDI ham to celebrate the Perfect Aussie Christmas.

The campaign launched with TV, outdoor, radio, catalogue, digital, print and POS, dispenses with the usual cliched White Christmas nonsense, and champions the unique way Aussies celebrate the silly season, while showcasing ALDI's great range of Christmas products.
Credits Other credits

Managing Partner - Stephen McArdle

Retail Creative Team - Pauline Gooding

Retail Creative Team - Sophia Coghlan

Retail Creative Team - Gabrielle Teasdell

Interaction Lead - Nev Fordyce

Digital Designer - Matthew Hughes

Digital Architect - Tim Hill

Art Buyer - Sarah Thompson

Production Designer - Aaron Crothers

Business Lead - Samuel Viney

Catalogue Lead - Jessica Byrnes

Account Executive - Jodie Lenne

Production Designer: Aaron Crothers

Editor: Dan Lee at The Editors

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