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Top 6: December 12th 2012
TV

YWCA: Demand Equal Pay

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Top 6: December 12th 2012
Women in New Zealand are paid 10% less, for doing the same job as men. To even out this inequality the YWCA Auckland decided men should be charged 10% more. Through TV, print, online, and experiential, this campaign highlights how absurd it is for the two genders to be treated differently when it comes to money.
As a result, all outrage is directed to demandequalpay.org.nz . Once opened, the website soon becomes unbalanced, just like the gender pay gap in New Zealand. And the only way to even it back up is by signing up with your support.Campaign from DDB New Zealand

We are hoping to collect an even 10,000 signatures from men and 10,000 from women, in support of introducing the Pay Equality Bill into Parliament.

Monica Briggs, CEO of YWCA Auckland says "It is the belief of the YWCA Auckland that by raising public awareness around this issue and giving some education around the facts, that people will debate the issue and just as importantly, pledge their support at demandequalpay.org.nz - so that government can be urged to adopt the Pay Equality Bill, drafted by Dr Judy McGregor, the out-going Equal Employment Opportunities Commissioner. This Bill would give transparency and openness to gender pay issues within workplaces, something which is not possible under current legislation. The YWCA Auckland aims to empower young women both socially and economically - this campaign fits very neatly around empowering young women to be economically independent".
Credits Other credits

Account Executive - Amy Pollock

Grade - @ Toybox

Audio Engineer - Clive Broughton

Print Designer - Amanda Summersby



Online:

Creative Director: Aaron Goldring

Copywriter /Art Director: Matt Webster

Art Director/Copywriter: Ben Barnes

Senior Interactive Designer: Sam Schrey

Digital Services Director: Paul Pritchard

Developer: Robbie Boyd

Developer: Simon Crocker

Developer: Jarrad Edwards

Producer: Paul Shannon



PR:

Group Account Director: Bob Glancy

Account Director: Sean Brown

Account Manager: Rebecca Rassie



Client:

Monica Briggs – CEO YWCA Auckland

Shelley Geenty - Marketing & Communications Manager YWCA Auckland

Kate Sutton – President YWCA Auckland

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