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YWCA: Demand Equal Pay

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Women in New Zealand are paid 10% less, for doing the same job as men. To even out this inequality the YWCA Auckland decided men should be charged 10% more. Through TV, print, online, and experiential, this campaign highlights how absurd it is for the two genders to be treated differently when it comes to money.
As a result, all outrage is directed to Once opened, the website soon becomes unbalanced, just like the gender pay gap in New Zealand. And the only way to even it back up is by signing up with your support.

We are hoping to collect an even 10,000 signatures from men and 10,000 from women, in support of introducing the Pay Equality Bill into Parliament.
Credits Other credits

Senior Interactive Designer - Sam Schrey

Account Executive - Amy Pollock

Digital Services Director - Paul Pritchard

Developer - Robbie Boyd

Developer - Simon Crocker

Developer - Jarrad Edwards


Monica Briggs - CEO, YWCA Auckland

Shelley Geenty - Marketing & Communications Manager, YWCA Auckland

Kate Sutton - President, YWCA Auckland

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