Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Press

Peter MacCallum Cancer Centre: 'Odd Spot'


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Readers of Melbourne daily newspaper The Age check the 'Odd Spot' an odd fact on the front cover, religiously. If only they checked the spots on their own bodies with the same rigor, the occurrence of melanoma deaths would be vastly reduced.
Using the 'Odd Spot' and the media space adjoining it in a completely original way, CHE proximity created a very different campaign for Peter MacCallum, the largest cancer research group in Australia.In a first, the Editor-in-Chief agreed to change the appearance of the Odd Spot every day for five days.

Beside the changed Odd Spot, we used the 2.2cm square with the message ‘Odd Spot changed?’ we then directed readers to their doctor and the website for melanoma information.

With the aim of increasing referrals and check-ups, the 'Odd Spot' saw Peter Mac become front-page news and compelled scores of Melbournians to check their own spots regularly too.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news