Skittles: Create The Rainbow

This Holiday season, Skittles wanted to make the quirkiest, most unique Holiday commercial ever. So they decided to get the quirkiest, most unique people they know to make it for them - their fans. That's why, instead of making a traditional commercial, BBDO Toronto developed a video-based website giving Skittles fans the power to create their own Skittles Holiday commercial. People can go to createtherainbow.com and start building their own commercial by choosing characters, a background setting and a Skittles miracle. They can then create the story by choosing from 25 lines of dialogue and 10 different actions. Finally, they can personalize their masterpiece with their name in the classic Skittles end sequence that we have all become so familiar with. All in all, there's over a quintillion different possibilities.