BDDP UNLIMITED: The Slums

To raise public awareness of this harsh reality and its magnitude, BDDP
Unlimited built a comprehensive campaign including a 30-second film,
billboards and a website dedicated to fundraising for this very worthy
cause.To emphasize the fact that "a hovel is the antithesis of a home" – the
campaign’s central theme, the film tells a story about children’s prejudices
and the two billboards twist common children's expressions. The poignant
film was directed by the young Valerie Pirson, and the thought-provoking
billboard photos were taken by Laurent Chehere.The fundraising campaign, managed by the Excel agency, was launched on Wednesday, 28 November on the non-aux-taudis.fr website. This interactive site encourages and enables donors to see how their support actually helps renovate a hovel.