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Direct Marketing
BMW M135i: The Fastest Christmas Song in the World
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What a better and funnier way to close the year than with BMW's new holiday greeting.This year, Draftfcb in Zurich and BMW Switzerland lived up to their concept of fast with "The Fastest Christmas Song in the World".BMW customers have received a holiday greeting playing a peculiar sounding Christmas carol. They can find out why the song sounds so odd by scanning the card's QR code or by clicking on the link fastestchristmassong.ch.The site leads to a clip showing the action packed performance: the powerful new BMW M135i, driven around a track at breakneck speed by BMW DTM professional driver Martin Tomczyk, carried passengers from the Zurich Acappella Group. The BMW, which was turned into a mobile sound studio for the performance, captured the group’s effort to sing while their hearts were in their mouths during the exhilarating drive.After less than a week, BMW's holiday greetings have already been watched more than 360,000 times and you can visit fastestchristmassong.ch to hear how "Jingle Bells" sounds in a 320 horsepower sleigh.
Consultant: Sandra Kopplin Related
BMW M135i: The Fastest Christmas Song in the World
Draftfcb Zurich |
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