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Sprint: Swarm
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Team Sprint Leo Burnett and Digitas created the "Swarm" campaign to inform wireless users how they can avoid the distraction of texting and driving by installing Sprint's "Drive First" mobile application. Sprint Drive First engages and the swarm of text messages immediately falls to the ground. The overarching message of that campaign is we can live without the "&" when referring to texting & driving, and the Sprint Drive First app can help remove the temptation to do both at the same time.
Client/Ad or Campaign: Sprint/Drive First Related
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