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Top 6: January 23rd 2013
Direct Marketing

DHL Express: The Imported Ad

Top 6: January 23rd 2013
To prove that DHL Import Express is the safest choice when you need to import things quickly from overseas markets, Clemenger Proximity, Sydney took out an ad in the Shanghai Business Daily and sent it to small business owners in Australia.

The ad (the only English in the entire paper) clearly stated that DHL would have a copy in their hands within 3 days. DHL then put its own import service to the test. All copies were successfully delivered within three days – with a staggering 60% arriving on day two.

The Chinese translates as: This message will be sent to Australian import customers, we hope you’ll be doing business with them soon.

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