Far Cry 3: Insanity Mirror App

Far Cry 3 is a first person shooter game set on an island of insanity. So to promote the game's release throughout Europe, the Middle East and Africa, CP+B created the 'Insanity Mirror' an app to reveal your inner madness. The free iPhone app, dares you to 'Face your insanity' by letting you meet, and have a conversation with, your deranged avatar. You can even let your avatar loose on Facebook to freak out your friends.