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NZ Girl: Regretgasm

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Whybin TBWA Auckland has created a risque spot for NZ Girl. A beautifully shot video (made within a closed set) tells the story of a young woman's regretgasm. OOH posters allowed people to 'swipe your phone to hear her moan'. Activated via a QR code it directs people to the auto-play video.
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NZ Girl:

Jenene Crossan

Jo Twyford

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