TV ad: FedEx: Social Media

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This week, FedEx is launching the latest ads in its "Solutions that Matter" campaign, designed to showcase FedEx's breadth of customer solutions.
As you will see, the new work from FedEx's long-time creative agency, BBDO New York, retains the classic humor and emotional appeal associated with FedEx advertising. However, it has been evolved to focus more specifically on small businesses, and how small businesses have changed within today’s economic climate.

Client FedEx
Agency BBDO North America
Country United States of America
Uploaded 26 January, 2013

Credits

Director
Tim Godsall
Chief Creative Officer
David Lubars
Executive Creative Director
Greg Hahn
Executive Creative Director
Mike Smith
Production company
Biscuit
Editing Company
No. 6
Editor
Jason Macdonald

Other credits

Senior Creative Director/Art Director: Dan Lucey

Senior Creative Director/Copywriter: Chris Beresford-Hill

Senior Creative Director/Copywriter: Tom Kraemer

Senior Content Producer: Tricia Lentini

Line Producer, Biscuit: Rick Jarjoura

Sound Mixer: Tom Jucarone

FedEx: Social Media

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