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ALDI: Lunchbox

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As children around Australia get ready to go back to school, parents are again faced with the stress of packing a lunchbox that is both nutritionally balanced and to their kids' tastes.

ALDI and BMF Sydney, in conjunction with the Healthy Kids Association, have come up with the ALDI Lunchbox Initiative. Based around an app and website, the initiative aims to educate and utilise an approved list of ALDI products to generate a week's worth of balanced lunchboxes at the click of a button.

For added personalisation, and to involve children in lunchbox making process, the app allows parents to create user profiles for each of their kids, including food that they do (and don't) like.
Credits Other credits

Managing Partner - Stephen McArdle

Business Lead - Sam Viney

Digital Designer - Matthew Hughes

Interaction Lead - Nev Fordyce

Art Buyer - Tania Muller

Account Executives - Jodie Lenne & Sara Byrne

TV Producer - Helen Hendry

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