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Allstate: Forbidden Fruit


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Leo Burnett Chicago's "Forbidden Fruit" spot is part of the iconic "Mayhem" campaign for Allstate and shows Mayhem tempting Adam and Eve in the Garden of Eden and follows his journey of destruction throughout history to present day. The end copy says, "Mayhem is everywhere. Always has been. Always will be. Are you in good hands?"
Other credits

Client/Ad or Campaign: ALLSTATE MAYHEM

Agency: LEO BURNETT

Chief Creative Officer: SUSAN CREDLE

Executive Creative Director: CHARLEY WICKMAN

Creative Directors: BRITT NOLAN, MIKAL PITTMAN

Art Director: CHRISTOPHER WALKER

Copywriters: ALAN SHEN, BRANDAN JENKINS

Executive Producer: TOM KERAMIDAS

Producer: BRYAN LITMAN

Account: KATIE NEWMAN, JASON GEORGEN, CORBETT DRUMMEY

Production Company: EPOCH

Director: PHIL MORRISON

Editorial House: WHITE HOUSE CHICAGO

Editor: MATTHEW WOOD

Assistant Editor: DAN ZABINSKI

Producer: LAURIE ADRIANOPOLI

Director of Photography: DAREK WOLSKI

VFX: MPC

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