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Hutchwilco: Secret Fishing Spots

Hutchwilco is New Zealand's oldest manufacturer of life jackets. The only problem is their customers keep dying. Because fishermen don't tell anyone where they're going when they go fishing.

No matter how good we make our lifejackets, if no one knows where they've gone the likelihood of finding them if they get in trouble is close to impossible.

So DDB New Zealand has come up with Secret Fishing Spots, an iphone app that allows fishermen to log their secret spots, without giving them away to everyone. Then if they don't come home, a loved one can log on and see where they like to go, and send the co-ordinates straight to the Coastguard.
Credits Other credits

Lead Designer - Jason Vertongen

Lead Developer - Cameron Crosby

Developer - Jarrad Edwards

Garry Sutton - Hutchwilco, Managing Director

Tim Ritchie - Hutchwilco, Marketing Manager

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