TV ad: Friskis&Svettis Stockholm: #friskissthlm

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In January all gyms and health clubs advertise to catch everyone who made the classic New Year’s resolution start excercising. Friskis&Svettis is no exception.
Volt, Stockholm's mission was to create a campaign on behalf of 16 branches of Friskis&Svettis in Stockholm, to get more people to discover the various forms of exercise at Friskis&Svettis. Friskis&Svettis is a non-profit association, owned by the members. They know their gym better than anyone. So why not let the members be the campaign and inspire others to join the community?

We created the hashtag #friskissthlm on Instagram and called on the members to work out, photograph and tag their pics and by doing so; become a part of the campaign around Stockholm.