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StartupSeeds & BBR: Cleaning Up the Internet

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Cleaning up the Internet.A new browser plug-in suggests alternatives to offensive words on social networks. A short while ago BBR Saatchi&Saatchi met with 15 teenagers from the StartupSeeds organization – a program for nurturing technology-oriented youth, in order to try and find a solution to a national (and worldwide) problem cyber-bullying: boycotts, harassments and offensive messages causing dozens of children emotional damage which in many cases pushes them to end their lives tragically.Out of dozens of ideas, we chose the one which addressed the offending party, the cyber bully, just before he writes the offensive message on platforms like Facebook, blogs and forum: We have created a Chrome browser plug-in that detects offensive words, and replaces them with positive ones.
Credits Other credits

Senior Account Manager: Elad Kuperman

Designers: Udi Dunayer, Michael Shely

Programmers: Miki Abtan, Leonid Angarov

Editor: Tom Soffer

Digital Studio Manager: Danit Atia-Moshe

Special Thanks: Shachar Aylon, Oren Amiran

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