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TAC: BLIND
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The TAC's and Grey ,Melbourne's first foray into the issue of distracted road users. The TV targets drivers who use phones and other digital devices and dramatises the fact that if distracted for 2 seconds at 50km/h the driver will travel 27 metres blind. Print executions also warn pedestrians of the danger of crossing roads while plugged into phones or MP3s.
Producer: ALLISON LOCKWOOD Related |
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