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Top 6: March 13th 2013
Outdoor

Harvey Nichols: Bulldog

Top 6: March 13th 2013
adam&eveDDB has created a new outdoor campaign for Harvey Nichols which appears around London.

The campaign plays on the high-fashion cliche of dogs in handbags, replacing the chihuahuas and shih tzus traditionally favoured by the likes of Paris Hilton with bulldogs and pitbulls that reflect a 'new breed' of more accessible designers and brands.

The campaign line reads 'Harvey Nichols - The New Breed' and features designers including:
- Kenzo, Sandro and 3.1 Phillip Lim
- J Brand, Equipment and Sophie Hulme
- Alice and Olivia, Marc by Marc Jacobs and Maria Black

Shot by fashion photographer Miles Aldridge, the campaign comprises three executions and will appear in print, online and outdoor sites (posters, bus sides and taxi liveries) around London.
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