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Cadbury: Kathy

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Cadbury Dairy Milk, via Saatchi & Saatchi Sydney, has unveiled two new 15 second TVC's for its unique Joyville Special Delivery promotion where six lucky Australians have the opportunity to win what brings them joy, made completely out of Cadbury Dairy Milk chocolate.

Filmed live at the first two special deliveries on February 20 and 26 respectively, the 15 second TVC's capture the surprise and delight of the first two lucky winners and the essence of the promotion in a very real and engaging way

An incognito goodstuff film crew captured all the action and sheer joy at the special deliveries as they unfolded and the chocolate creations were shared amongst family and friends.

The post-production process for the TVC's has been fast-tracked to ensure the spots go to air while the promotion is still live to drive excitement, anticipation and share the joy of the special delivery experience with all Australians. These spots will be on air until Saturday March 16.

This is the next installment in the Joyville story and follows the 30 second Joyville Special Delivery launch TVC spot that went to air in early February, which can be searched for on Bestads.
Credits Other credits

Experiential - Wonder:

Managing Director: Adrian Popek

Planning Director: Luke Hannan

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