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Top 6: March 13th 2013
Tv
Monteith's: One TakeTop 6: March 13th 2013
Monteith's Brewing Co. and Colenso BBDO have released their latest Monteith's brand TVC, which hits TV this March.
Directed by Steve Rogers, the entire ad was filmed in a single shot on a purpose-made set. Cast and crew quickly changed dressings, props and entire walls as the camera rolled. The 60 second shot was a culmination of extensive art department research, two days of choreography and plenty of patience. During each take, a behind the scenes camera captured the organised chaos unfold.
Monteith's: Jennie Macindoe |
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