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New York Lottery: Family Optional

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Celebrating the New York Lottery's "Family Feud" March Scratch Off Game, DDB New York has created three new OOH/print ads based off of the highly entertaining and well-known game show The ads capitalize on the nostalgic Family Feud game and play off the notion that only one person is required to win the scratch-off game. Therefore, no family is necessary to win the top prize.

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