Range Rover: The All-New Experience

Global creative business Imagination has created a bespoke, VIP visitor experience utilising 3D augmented projection mapping to compliment the All-New Range Rover.Imagination was tasked with crafting a transformational brand experience befitting of the most luxurious and capable Range Rover yet. To meet the brief, the agency re-imagined the purchase journey, utilising projection mapping and augmented reality to 'build' the car in front of the consumer's eyes.