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McDonald's Happy Meals: Kids and boxes

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McDonald's, via Leo Burnett London, launches the second part of their Family Favourites brand campaign with a TV ad airing in a 40 second format. The ad celebrates the excitement that the Happy Meal box brings to a child. The ad is based on the simple truth that kids love boxes - no matter what shape, what colour, how big or how small, a box can be whatever a child wants it to be; a hat, a shelter, a rocket, a robot costume and it is this innocent pleasure and sense of imagination that is depicted in the ad.
Credits Other credits

Media agency: OMD

Planner (media agency): Grace Cowey

Director Vince Squibb

Production Company Producer: Rupert Smythe

Editor: Paul Watts/The Quarry

Post-production: MPC

Audio post-production: Simon Capes at Soho Square Studios.

Print photographer: Richard Robinson

Typographer Marc Donaldson

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