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Huggies Korea: Huggies Giggle Factory

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2013 Youtube platform based UGC campaign from Huggies Korea and Postvisual.
Huggies which has been producing Happy moments with Mom and Baby, has opened up to celebrate Huggies' 30th anniversary! When moms upload baby giggles, Huggies Giggle Factory will extract energy from baby giggles, and put them into capsules, which become Huggies Giggle Capsules.Baby giggles are captured in capsules, customized and delivered to those who subscribe!
These capsules have incredible effect on people!The giggle capsule is the best cure for mankind!
You can subscribe your Huggies Giggle capsule through mobile device!
MMS Giggle Capsule link will be delivered to your mobile daily.
People who receive Huggies Giggle Capsule, would definitely be cheered up!

Happy smile, Big Festival.
Huggies 30th Anniversary - Huggies Giggle Factory
Campaign Period Mar. 25th ~ Apr. 30th
Other credits

Credits

Client: Yuhan-Kimberley, Huggies Korea

Brand Manager: Jinhyang Jeong, Minkyung Lyu

Agency: Postvisual, Seoul

Campaign Director: Jeehee Lee

Executive Creative Director: Euna Seol

Creative Director: Euna Seol

Chief Account Executive: Seonghwan Bae

Account Executive: Eunyoung Jun

Digital Conceptor: Yujin Lee, Wooseob Oh Mira Oh

Digital Designer: Yonghee Park, Hyejin Park, Hyeonhee, Lee

Film Animation: Jiho Lee, Bokro Lee, Sihyeon Kim, Sunjung Lee

Programmer, Developer SeolBaek Shon, Wonseok Cho, Hyun Lee, Seungwook Cheon, Gwanghun Kim

Social Branding Hyojin Kim, Sunghee Son

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