TV ad: Sprint: The Text

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As one of the most recognizable names in the NASCAR Sprint Cup Series, Dale Earnhardt Jr. knows the risks of being distracted while driving. Throughout April (distracted driving month) he's lending his expertise in a new TV spot by Team Sprint - Leo Burnett and Digitas - to educate drivers about the Sprint Drive First app which helps drivers avoid the distraction of texting while driving.

The 30-second spot features Earnhardt using the Sprint Drive First mobile application, which can block and send automatic replies to text messages while you drive.

The overarching message of the campaign is that driving isn't the problem, and texting isn't the problem; "and" is the problem – as in texting "and" driving. The applications allows us all to live without the "and".

Category Telecommunications
URL https://drivefirst.sprint.com/welcome.htm
Client Sprint
Agency Team Sprint - Leo Burnett and Digitas
Production Hungry Man
Country United States of America
Uploaded 3 April, 2013

Other credits

Global Creative Director: Susan Credle

Executive Creative Director: Michael Boychuk

SVP Creative Director: Chris Cole, Mark Wegwerth

Copywriter: Ray Johnson

Associate Creative Director: Sam Taylor

Executive Producer: Nicky Furno

Producer: Craig Clark

Production Company: Hungry Man

Director: Scott Vincent

VFX/SPX: Sol Design

Editorial: Cutters

Editor: Grant Gustafson

Sprint: The Text

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Sprint: The Text

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