Interactive ad: Bulla Dairy Foods: Frozen in the clouds.

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Launch new frozen yoghurt, Cloud 9 to a notoriously hard to reach and harder to impress audience of young, urban foodies. Send personalised tubs of Cloud 9 - 50,000 feet into the sky to be frozen.This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australia’s top food bloggers.

Category Food
Client Cloud 9 Frozen Yoghurt
Agency Grey, Melbourne
Country Australia
Uploaded 18 April, 2013

Credits

Director
Sascha Ettinger
Executive Creative Director
Michael Knox
Creative
Josh Murrell
Creative
Laura Petruccelli
Creative
Rohan Cooke
Creative
Sharon Condy
Producer
Josh Mullens
Production company
Will O Rourke
Business Director
D'arne Buckley
Head of Broadcast
Sandi Gracin
Strategist
Alice Atherton
Senior Account Manager
Catherine McDonald

Other credits

Influencer Management - Pop Up Collective

Client Representatives - Helen Reece, Marketing Director

Briony Delaney, Group Marketing Manager

Claire Scott, Product Manager

Bulla Dairy Foods: Frozen in the clouds.

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Bulla Dairy Foods: Frozen in the clouds.

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