TV ad: McDonald’s: GoodMorningSTL

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The digital experts at BKWLD recently teamed with creative agency Hoffman Lewis to deliver a multi-layered, hands-on, and experimental new integrated campaign for McDonald’s. Tasked with increasing brand favorability and, more specifically, breakfast sales in the St. Louis market, BKWLD executed the production of six :30 broadcast spots, one mobile application, and a website to serve as a digital hub aggregating user chatter and special offers.

Category Food
URL http://www.trustcollective.com/2013/04/22/bkwld-puts-the-good-in-good-morning-for-mcdonalds/
Client McDonald's
Agency Hoffman Lewis
Production BWKLD
Country United States of America
Uploaded 26 April, 2013

Other credits

Production/Post-production: BWKLD

Director: Chad Turner

Broadcast Producer: Chris Edmonds

Digital Production: BKWLD

Digital Producer: Donald Fierros

Tech Director: Justin Jewitt

Developer: Matthew Aebersold

Art Director: Matt Carvalho

Art Director: Ethan Martin

McDonald’s: GoodMorningSTL

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McDonald’s: GoodMorningSTL

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