Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Top 6: May 15th 2013

DEVK: DEVK Stadion TV Hijack

Embed Video
Top 6: May 15th 2013
German insurance brand DEVK "hijacked" the big screen showing the crowd at a football match with an ad that purported to be a real-life incident in the stands. At half time, a half-naked sumo wrestler appeared on screen climbing down the benches, grabbed a fan and ripped off his shirt. The question "How do you explain that to your insurance company?" Creative agency Grabarz & Partner pre-produced the ad and cut it into the live stream.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news