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Specsavers: Vet

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SpecSavers has returned to UK TV screens with a new 'Should've' commercial that features a shortsighted vet. The spot opens on a vet stroking a cat called Phoebe. The Vet becomes increasingly alarmed when he can find no signs of life in the moggie, eventually calling upon his trusted assistant Karen to help. But things aren't quite as they seem....The campaign promotes Specsavers' 2 for 1 glasses offer and targets a broad demographic.

"The UK is full of pet owners so our vet scenario will resonate with all age groups," says Specsavers’ creative team, Mark de la Rue and Richard James.
"The 'Should've' proposition can be interpreted in a hundred ways, starting with a simple premise that can be given an original and unexpected twist. When we first came up with the idea for 'Vet', the whole concept was encapsulated as a one-liner, so we instantly knew it had a simplicity that was ideal for 'Should've'."
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