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Tommy John: Superman

The underwear industry has stagnated. Each oiled up, hairless image more ridiculous than the last. We wanted to inject some human intelligence into that.

Young Discoverers Club's Hail Mary division concepted, presented, cast, shot, retouched, put in layout, wrote a new tagline and submitted to the publication in 5 days.
Credits Other credits

Client Contact: Tom Patterson / Founder + CEO

Strategy Head: Mark Fielding

Styling: Chantille Saunders

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