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Web Film

Ice Break Iced Coffee: Drag Race 'Em Case Study

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When Ice Break, the iced coffee that 'ADDS A MOTOR TO YOUR DAY', does an on-pack promo, we drag race the hell out of the prizes, obviously. We picked up four classic Aussie muscle cars and headed to the strip to settle some scores, Ice Break style.

To elevate the desire for the prizes, we created responsive content that allowed fans to get up close and personal with the cars. And after two months of petrol driven mayhem, when the love for the custom cars went into overdrive, we gave them all away to lucky Ice Break drinkers.
Credits Other credits

Executive Planning Director: Fabio Buresti

Head of Projects: Josh Mullens (Revolver/Will O'Rourke)

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