ESPN: Hot Dogs

Every San Francisco Giants home game brings countless kayakers to the cold waters of McCovey Cove outside of AT&T Park, where they float waiting for the unlikely chance of grabbing a home run ball. As part of the ongoing "It's Not Crazy, It's Sports" campaign, ESPN rewarded these brave fans by bringing the game closer to them – in the form of ballpark hot dogs. A professional kayaker was hired to paddle a floating branded boat out to the Cove to hand out free hot dogs to fellow kayakers throughout the game. Agency: Wiednen+Kennedy New York.