Interactive ad: SEAT: SEAT SAFE DRIVE APP

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SEATSAFE DRIVE is an innovative mobile app created through Grey Spain, which transfers to the mobile world the emotional father-son insight, deeply rooted in popular culture: "Daddy don't speed."The App allows a child (or a loved one) to record a personalized message to be played on the smartphoneof the father (driver) whenever he exceeds the speed limit.

SEAT SAVE DRIVE APP also permits the loved one’s photo to be displayed, organized in different parameters. Additionally, when the trip finishes, the app provides statistics about where and when the driver has run too fast. Thus, when the user repeats the journey, he will know where he should be more careful and drive slowly.