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Autism Speaks: Eye Contact
This week, Autism Speaks and the Ad Council launched the latest phase in its public service campaign designed to help educate parents on early signs of autism. The new work, created pro bono by BBDO New York and LatinWorks, targets African-American and Hispanic parents and is designed to lower the age of diagnosis.
Two new TV ads from BBDO New York are enclosed. The ads depict parents observing the non-reaction of their child in seemingly ordinary situations. For example, lack of eye contact, babbling, or big smiles can invite "maybes," which are reasons enough for parents to consult their pediatricians and to seek further information at www.autismspeaks.org/signs (note: Spanish Versions of these spots were developed by BBDO’s sister agency, LatinWorks).
Executive Music Producer, BBDO: Melissa Chester Related
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