Trident: Trident Jam

Trident Jam via Badillo Saatchi & Saatchi Puerto Rico transforms the very act of chewing gum into a "fun token" you could use to play for a chance to meet Lady Gaga in Person. A hardware controller measures chewing action via Arduino and transfrorms it into points you score in the game. The goal was simple: chew to the rhythm of the music. The player who chewed the best score, wins.