Ecko Unlimited: ECKO: AIR FORCE ONE

On 20th April 2006: Marc Ecko, graffiti artist and founder of the Ecko fashion apparel pulled off a viral stunt: a film of himself and his crew spray painting the Air Force One with the words: Still Free. It was one big hoax. But on 9th May 2013: news filtered from that the Air Force One Presidential Aircraft was up for bid. Miami Ad School seize this rare opportunity: Ecko buys Air Force One and uses it to launch a sales promo campaign with a hint of sarcasm. That is, we turn Air Force One into a pop up store that sell clothes pimped up with scrap pieces from same Air Force One. We rip the interior and redesign Air Force One into a fashion pop up store. The scrap pieces are stitched up up on our new clothing line ironically labelled: The "Sell Out" Collection. Americans bid to have their city host Air Force One so they can come on board and shop. Now it's official: Air Force One is a "sell out".