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Top 6: June 12th 2013

Save the Children: Walking to education

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Top 6: June 12th 2013
As a result that the campaign against child abuse "Break the circle" made last year, Save The Children challenged Young & Rubicam Mexico with a new project: To develop a campaign supporting education programs in marginalized communities.In Mexico, as in the rest of Latin America, there are thousands of communities in which their children have to walk several miles everyday just to reach school.Unfortunately, this fact passes unseen to the majority of the people. The idea developed by the agency reflects this reality in a very surprising way, combining social networks and the way that runners share with their friends the distances traveled.
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/// - Post Production – Hogart

/// - Post Production – Taboo

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