TV ad: Hanes: Soften the Blow

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Destruction videos are all the rage in the digital space. So when Hanes sought to promote its new super soft ComfortBlend line of crews, socks and v-necks, it wanted to tie in this phenomenon to how its ultra-soft apparel can "soften the blow"for most any type of physical destruction. That’s when the brand's digital agency AOR 360i created and developed the campaign Soften the Blow

Category Retail services
URL http://www.youtube.com/hanes
Client Hanes
Agency 360i
Production B-Reel
Country United States of America
Uploaded 4 June, 2013

Other credits

Chief Creative Officer: Adam Kerj

Creative Director: Aaron Mosher

Creative Director: David Yankelewitz

Copywriter: Nick Panayotopoulos

Art Director: Roberto Salas

Senior Producer: Sarah Kapoor

Account Director: Tiffany Curry

Account Manager: Kelly Huibregtse

Strategy Director: Shankar Gupta

Strategist: Scott Sparks

Technical Director: Layne Harris

Production Company: B Reel

Director: Jens Sjogren

Executive Producers: Pelle Nilsson, Susan Rued Anderson

Producer: Lawrence Lewis

Director of Photography: Jordan Levy

Production Designer: Jason Fijal

Sound Design: Tom Rogers at Atomix

Color/Conform: Shinya Sato

Editor: Zoe Mougin

Editorial Company: Cosmo Street

Original Music: MassiveMusic

Executive Producer: Keith Haluska

Producer: Courtney Jenkins

Creative Director: Elijah B. Torn

Hanes: Soften the Blow - Cliff

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Hanes: Soften the Blow - Cliff

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