AMIA: The Bread of Memory

The Bread of Memory is a campaign for the week commemorating the AMIA terrorist attack the worst attack in Argentine history: 85 victims and over 300 people injured. Ogilvy, Argentina needed to make sure that, 18 years later, the memory of the victims and the claim for justice would not be forgotten.So, we gathered a group of volunteer jewish chefs and nutritionists and together created a food recipe rich in vitamins and substances that have a direct effect on the brain. A bread meant to improve the memory of Argentines and be the symbol of a new tradition that help us remember.